New emerging market multinationals :
Chattopadhyay, Amitava
New emerging market multinationals : Four strategies for disrupting markets and building brands - New York: McGraw Hill; 2012 - 335p.
9780071782890
Strategic planning
Branding Marketing
658.827 CHA
New emerging market multinationals : Four strategies for disrupting markets and building brands - New York: McGraw Hill; 2012 - 335p.
9780071782890
Strategic planning
Branding Marketing
658.827 CHA