Brand positioning :Strategies for competitive advantage.
Sengupta, Subroto.
Brand positioning :Strategies for competitive advantage. - New Delhi Tata McGraw-Hill publishing co ltd 1994 - xix, 299p.
Includes index.
Management
659.1 SEN
Brand positioning :Strategies for competitive advantage. - New Delhi Tata McGraw-Hill publishing co ltd 1994 - xix, 299p.
Includes index.
Management
659.1 SEN