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Advertising management.

Aaker, A. David., Batra, Rajeev. and Myers, G. John.

Advertising management. - 4th ed. - New Delhi Prentice-Hall of India pvt ltd 1994 - xiii, 593p.

Includes index.

Subjects--Topical Terms:
Management

Dewey Class. No.: 659.1 AKA

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