Blackwell Encyclopedia of Management: Marketing
Cooper, Cary L and Argyris, Chris, ed
Blackwell Encyclopedia of Management: Marketing - Cambridge Blackwell 1997 - 274p
Includes bibliographical references and index.
Marketing Management
658.003 BLA.4
Blackwell Encyclopedia of Management: Marketing - Cambridge Blackwell 1997 - 274p
Includes bibliographical references and index.
Marketing Management
658.003 BLA.4