Marketing research essentials.
McDaniel, Carl Jr.
Marketing research essentials. - 2nd ed. - Ohio South-Western College Publishing 1998 - xxii; I-11p
Includes bibliographical references and index
0538876697
Marketing Management
658.83 MCD
Marketing research essentials. - 2nd ed. - Ohio South-Western College Publishing 1998 - xxii; I-11p
Includes bibliographical references and index
0538876697
Marketing Management
658.83 MCD