New Strategic Brand Management: Advanced Insights and Strategic Thinking
Kapferer, Jean-Noel
New Strategic Brand Management: Advanced Insights and Strategic Thinking - 5th ed. - New Delhi Kogan Page 2012
9780749465455
Management
658.4012 KAP
New Strategic Brand Management: Advanced Insights and Strategic Thinking - 5th ed. - New Delhi Kogan Page 2012
9780749465455
Management
658.4012 KAP