Foundations of advertising: Theory and Practice (Record no. 113898)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00464pam a2200205a 44500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160316s2008 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 CHU |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Chunawalla, S.A. and Sethi, K C |
| 245 ## - TITLE STATEMENT | |
| Title | Foundations of advertising: Theory and Practice |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Mumabi: : Himalaya |
| Date of publication, distribution, etc. | 2008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | |
| 365 ## - TRADE PRICE | |
| Price amount | 450 |
| Currency code | Rs. |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | |
| 500 ## - GENERAL NOTE | |
| General note | |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | |
| -- | |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | |
| b | |
| Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Arun Jaitley National Institute of Financial Management | Arun Jaitley National Institute of Financial Management | 17/06/2008 | 659.1 CHU | G-4141 | 28/12/2023 | 22/04/2016 | Book |