Marketing: Creating and Keeping customers in an E-commerce world (Record no. 115156)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00404pam a2200133a 44500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160510s2001 xx 000 0 und d |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Zikmund, William G.And D'Amico, Michael |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing: Creating and Keeping customers in an E-commerce world |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Australia |
| Name of publisher, distributor, etc. | South-Western |
| Date of publication, distribution, etc. | 2001 |
| 365 ## - TRADE PRICE | |
| Price amount | 328 |
| Currency code | Rs. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing Management |
| Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Arun Jaitley National Institute of Financial Management | Arun Jaitley National Institute of Financial Management | 01/06/2004 | 658.8 ZIK | 21455 | 28/12/2023 | 13/05/2016 | Book |