Marketing Management (Record no. 116631)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00461nam a2200193Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160422s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789332557185 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 MAR |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 110 ## - MAIN ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Keller, Kevin Lane |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Management |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 14th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Noida: |
| Name of publisher, distributor, etc | Pearson |
| Date of publication, distribution, etc | 2016 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 750 p. |
| 365 ## - TRADE PRICE | |
| Price amount | 999 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing Management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Reference Books |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last borrowed | Koha item type | Checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Arun Jaitley National Institute of Financial Management | Arun Jaitley National Institute of Financial Management | Reference | 12/03/2018 | 7 | 4 | 658.8 MAR | 36248 | 28/12/2023 | 07/10/2023 | Book | ||||
| Dewey Decimal Classification | Arun Jaitley National Institute of Financial Management | Arun Jaitley National Institute of Financial Management | General Stacks | 12/03/2018 | 5 | 2 | 658.8 MAR | 36250 | 22/10/2020 | 22/10/2020 | Book | 19/11/2020 | |||
| Dewey Decimal Classification | Arun Jaitley National Institute of Financial Management | Arun Jaitley National Institute of Financial Management | General Stacks | 12/03/2018 | 4 | 1 | 658.8 MAR | 36252 | 28/12/2023 | 08/07/2022 | Book | ||||
| Dewey Decimal Classification | Arun Jaitley National Institute of Financial Management | Arun Jaitley National Institute of Financial Management | General Stacks | 12/03/2018 | 3 | 2 | 658.8 MAR | 36254 | 28/12/2023 | 30/07/2021 | Book | ||||
| Dewey Decimal Classification | Arun Jaitley National Institute of Financial Management | Arun Jaitley National Institute of Financial Management | General Stacks | 12/03/2018 | 6 | 658.8 MAR | 36256 | 28/12/2023 | 16/08/2021 | Book |