Brand Management : (Record no. 120068)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00496nam a22001817a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250110b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9783030661182 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 MOG |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mogaji, Emmanuel |
| 245 ## - TITLE STATEMENT | |
| Title | Brand Management : |
| Remainder of title | An Introduction through Storytelling |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | United Kingdom: |
| Name of publisher, distributor, etc | Palgrave; |
| Date of publication, distribution, etc | 2021 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 266p. |
| 365 ## - TRADE PRICE | |
| Price amount | 6235.00 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing and Distribution |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Brand and Trademark |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Reference Books |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Arun Jaitley National Institute of Financial Management | Arun Jaitley National Institute of Financial Management | 10/01/2025 | 6235.00 | 658.827 MOG | 38950 | 10/01/2025 | 6235.00 | Reference Books |