Strategic Marketing Management: Concepts and cases, An indian Context. (Record no. 80443)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00389pam a2200121a 44500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160422s9999 xx 000 0 und d |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 KHU |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | hurana,Rakesh and Ravichandran,A.N. |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic Marketing Management: Concepts and cases, An indian Context. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Global Business press |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 257p.. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing Management |
| Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Arun Jaitley National Institute of Financial Management | Arun Jaitley National Institute of Financial Management | 02/03/1997 | 658.802 KHU | 6658 | 28/12/2023 | 22/04/2016 | Book |