Marketing Research; Measurement, Method and Application. (Record no. 84343)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00362pam a2200121a 44500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160422s9999 xx 000 0 und d |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 KEN |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kent, Raymond |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Research; Measurement, Method and Application. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London |
| Name of publisher, distributor, etc. | International Thomson Publishing |
| Date of publication, distribution, etc. | 1999 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 334p |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing Management |
| Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Arun Jaitley National Institute of Financial Management | Arun Jaitley National Institute of Financial Management | 17/03/1999 | 658.83 KEN | 14151 | 28/12/2023 | 22/04/2016 | Book |