Building brands in the Indian Market (Record no. 90743)

MARC details
000 -LEADER
fixed length control field 00349pam a2200133a 44500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160422s9999 xx 000 0 und d
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827 PAN
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Panda, Tapan K
245 ## - TITLE STATEMENT
Title Building brands in the Indian Market
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Dehli
Name of publisher, distributor, etc. Excel Books
Date of publication, distribution, etc. 2008
365 ## - TRADE PRICE
Price amount 395
Currency code Rs.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand Management
Holdings
Lost status Damaged status Not for loan Collection code Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Arun Jaitley National Institute of Financial Management Arun Jaitley National Institute of Financial Management 02/06/2010   658.827 PAN 28271 28/12/2023 22/04/2016 Book

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