Marketing management: Planning implementation and control. (Record no. 92904)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00429pam a2200133a 44500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160422s9999 xx 000 0 und d |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 RAM |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ramaswamy, V.S. and Namakumari, S. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing management: Planning implementation and control. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Macmillan, |
| Date of publication, distribution, etc. | 1990 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 514p |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and indexes. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing Management |
| Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Arun Jaitley National Institute of Financial Management | Arun Jaitley National Institute of Financial Management | 02/03/1997 | 658.8 RAM | 1449 | 28/12/2023 | 22/04/2016 | Book | |||||
| Arun Jaitley National Institute of Financial Management | Arun Jaitley National Institute of Financial Management | 02/03/1997 | 658.8 RAM | 17566 | 28/12/2023 | 22/04/2016 | Book |