Aaker, David A, Kumar, V and Day, George S <br/><br/>
Marketing Research 

 - 9th ed. 
 - New Delhi    Wiley India  2009 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.83 AAK