Batra, satish K and Kazmi, S H H <br/><br/>
Consumer behaviour: text and cases 

 - 2nd ed. 
 - New Delhi    Excel Books  2010 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.8 BAt