Dayal, Manoj <br/><br/>
Media Metrics :  An Introduction to Quantitative Research in Mass Communication / 

 - New Delhi:  Sage;  2017 
 - 458 p. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9789386062161 (pbk. : alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Research--Methodology.
<br/><br/><label>Dewey Class. No.: </label>302.23 DAY