Grigsby, Mike <br/><br/>
Marketing Analytics:  A Practical Guide to Improving Consumer Insights using Data Techniques 

 - 2nd ed. 
 - London:  Kogan;  2018 
 - 217p. 
<br/><br/><label>ISBN: </label>9780749482169 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Analytics
<br/><br/><label>Dewey Class. No.: </label>658.8 GRI