Ariely, Dan <br/><br/>
Predictably Irrational :  The Hidden Forces that Shape our Decisions 

 - London:  Harper  2008 
 - 280p. 
<br/><br/><label>ISBN: </label>9780007368549 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Psychological aspects and Decision making
<br/><br/><label>Dewey Class. No.: </label>153.83