Tybout, Alice M <br/><br/>
Kellogg on Branding:  The Marketing Faculty of the Kellogg School of Management 

 - New Delhi:  Wiley;  2006 
 - 334p. 
<br/><br/><label>ISBN: </label>9788126510276 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand Products and Management
<br/><br/><label>Dewey Class. No.: </label>658.827 KEL