Kotler, Philip...[et al.] <br/><br/>
Marketing Management 

 - 16th ed. 
 - Pearson ,  New Delhi:   2024 
 - 596p. 
<br/><br/><label>ISBN: </label>9789356062665 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management<br/> Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 MAR