Mothersbaugh, David L ... [et.al.] <br/><br/>
Consumer Behavior:  Building Marketing Strategy 

 - 14th ed 
 - Chennai:  MGH,  2022 
 - 753 p 
<br/><br/><label>ISBN: </label>9789355321503 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management <br/>Marketing Research <br/>Consumer Behavior 
<br/><br/><label>Dewey Class. No.: </label>658.8342 CON