Enrico, Roger and Kornbluth, Jesse. <br/><br/>
The Other Guy Blinked : How Pepsi Won the Cola Wars. 

 - U.S.A.     Bantam Books    1986 
 - 280p. 
<br/><br/> Includes index 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business Enterprises
<br/><br/><label>Dewey Class. No.: </label>338.766362 ENR.