Aaker, A. David., Batra, Rajeev. and Myers, G. John. <br/><br/>
Advertising management. 

 - 4th ed. 
 - New Delhi     Prentice-Hall of India pvt ltd    1994 
 - xiii, 593p. 
<br/><br/> Includes index. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management
<br/><br/><label>Dewey Class. No.: </label>659.1 AKA