Lewis, Barbara R. and Littler, Dale, ed <br/><br/>
Blackwell Encyclopedia of Management: Marketing 

 - Cambridge:   Blackwell,  1997. 
 - 12v. 274p. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.003 BLA.4