Davis, Kevin. <br/><br/>
Getting into your customer's head : 8 secret roles of selling your comptitors don't know. 

 - New York     Random House  1996 
 - 308p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management
<br/><br/><label>Dewey Class. No.: </label>658.85 DAV