McElreath, Mark P. <br/><br/>
Managing systematic and ethical public mrelations campaigns. 

 - 2nd ed. 
 - Madison     Brown and Benchmark publishers  1996 
 - 435p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management
<br/><br/><label>Dewey Class. No.: </label>659.2 MCE