McDaniel, Carl Jr. <br/><br/>
Marketing research essentials. 

 - 2nd ed. 
 - Ohio     South-Western College Publishing  1998 
 - xxii; I-11p 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0538876697 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.83 MCD