Baran, Stanley J. and Davis, Dennis K. <br/><br/>
Mass Communication theory : Foundations, ferment, and future 

 - 2nd ed. 
 - India     Thomson Asia Pte Ltd  2000 
<br/><br/><label>ISBN: </label>9812403620 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Social Sciences
<br/><br/><label>Dewey Class. No.: </label>302.23 BAR