Iacobucci, Dawn and Calder, Bobby, Ed <br/><br/>
Kellogg on integrated marketing: The Kellogg marketing 

 - New Jersey    John Wiley & Sons  2003 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.8 KEL