Loudon, David L.and Della Bitta, Albert J. <br/><br/>
Consumer behavior: Concept and application 

 - 4th ed. 
 - New Delhi    Tata McGraw- Hill Publishing Co  2003 
<br/><br/><label>ISBN: </label>0070473811 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management
<br/><br/><label>Dewey Class. No.: </label>658.83 LOU