Prahalad, C.K. and Ramaswamy, Venkat <br/><br/>
The Future of Competition: Co-Creating Unique Value with Customers 

 - New Delhi    Penguin Book India  2004 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management
<br/><br/><label>Dewey Class. No.: </label>658.832 PRA