Perreault, William D, Cannon, Joesph P and Mccarthy E jerome <br/><br/>
Essentials of Marketing: A Marketing Strategy Planning Approach 

 - 11th ed. 
 - New York    McGraw - Hill  2008 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.8 PER