Evans, Joel R and Berman, Borry <br/><br/>
Marketing: Marketing in the Twenty First Century 

 - 8th ed. 
 - New Delhi    Biztantra  2008 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.8 EVA