Clow, Kenneth E and Kurtz, David L <br/><br/>
Services Marketing: Operation, Management, and Strategy 

 - 2nd ed. 
 - New Delhi    Biztantra  2009 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.8 CLO