Pride, William M and Ferrell, O C <br/><br/>
Marketing: Concepts and Strategies 

 - 12th ed. 
 - New Delhi    Biztantra  2009 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.8 PRI