HBR <br/><br/>
HBR Case Studies: Marketing through Minefields 

 - Boston    Harvard Business School Press  2008 
<br/><br/><label>ISBN: </label>9781422199923 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.8 HAR