Kim, W Chan and Mauborgne, Renee <br/><br/>
Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant 

 - Boston    Harvard Business School Press  2005 
<br/><br/><label>ISBN: </label>78151396192 
<br/><br/><label>Subjects--Topical Terms: </label><br/>E-commerce
<br/><br/><label>Dewey Class. No.: </label>658.802 KIM