Shanker, Ravi.ed. <br/><br/>
Services marketing: The Indian experience. 

 - Delhi    Manas Publications, 1992. 
 - 522p 
<br/><br/> Includes bibliographical references and indexes. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.8 SER