Kotler, Philip and Armstrong, Gary. <br/><br/>
Principles of marketing. 

 - 5th ed. 
 - New Delhi    Prentice Hall 
 - 711p 
<br/><br/> Includes bibliographical references and indexes. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.8 KOT