Kotler, Philip <br/><br/>
Marketing management. 

 - 10th ed. 
 - New Delhi    Prentice Hall  2000 
 - 718p 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.8 KOT