Lytle, John F. <br/><br/>
What do your customers really want? : Here's a sure-fire way to find out. 

 - New Delhi    Excel Books  1996 
 - 238p 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.8 LYT