Smith, PR <br/><br/>
Marketing communications:  offline and online integration, engagement and analytical 

 - 6th ed. 
 - New Delhi:  Kogan Page  2016 
 - 578p. 
<br/><br/><label>ISBN: </label>9780749473402 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing
<br/><br/><label>Dewey Class. No.: </label>658.8