Winston, Wayne L. <br/><br/>
Marketing Analytics:  Data-Driven Techniques with Microsoft Excel 

 - New Delhi:  Wiley  2016 
 - 690 p. 
<br/><br/><label>ISBN: </label>9788126548620 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.80072 WIN