Kotler, Philip <br/><br/>
Marketing Management 

 - 14th ed. 
 - Noida:  Pearson  2016 
 - 750 p. 
<br/><br/><label>ISBN: </label>9789332557185 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.8 MAR