Ferrell, O.C. <br/><br/>
Marketing Strategy: Text and Cases 

 - 6th ed 
 - New Delhi:  Cengage;  2014 
 - 587p. 
<br/><br/><label>ISBN: </label>9788131531822 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Strategy
<br/><br/><label>Dewey Class. No.: </label>658.8 HAR