Saxena, Rajan <br/><br/>
Marketing Management 

 - 6th Ed. 
 - Chennai:  McGrawHill  2020 
 - 746p. 
<br/><br/><label>ISBN: </label>9789389538335 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.8 SAX