Pilditch, James. <br/><br/>
Winning ways: How companies create the products we all want to buy. 

 - 2nd ed. 
 - London    Mercury books    1989 
 - 301p. 
<br/><br/> Includes index. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.8 PIL