Majure, Dave. <br/><br/>
Direct Hit : Real-world insigths and common sense advice from a direct marketing pro. 

 - Chicago     Probus publishing   1994 
 - xiii, 306p. 
<br/><br/> Includes index. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.81 MAJ