hurana,Rakesh and Ravichandran,A.N. <br/><br/>
Strategic Marketing Management: Concepts and cases, An indian Context. 

 - New Delhi     Global Business press   
 - 257p.. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.802 KHU